NEMU RESORT

A uniform renewal for NEMU RESORT, set amid the rich nature of Ise-Shima. Behind the project lay a challenge unique to a resort with vast grounds and diverse services: operational complexity.

Until then, each section had adopted different off-the-shelf uniforms. But combinations of catalog products made it difficult to achieve unity across the property, and in design terms, the resort felt a lingering frustration that its identity as a nature resort was not being fully expressed.

Moreover, with staff moving across sections as varied as the hotel, activity programs, and the golf course, simply managing and operating a patchwork of different uniforms had itself become an unconscious burden on the field.

"Not just something new — we want a garment that harmonizes with this vast nature and supports the multitasking reality of the field." From that wish, the project began.

Our approach was to erase boundaries. First, every item was designed unisex. Size ranges were unified and the item count pared down to the essential minimum — letting staff dress flexibly wherever they are, while eliminating the tangle of management.

In design, we adopted a palette of beige and green inspired by the nemu (silk) trees that symbolize the property and the forests of Ise-Shima. Going beyond the workwear notion that "easy to move in is enough," we aimed for a presence that melts into the landscape — where simply putting the uniform on makes you part of NEMU RESORT's refined world.

Staff who have worn the finished uniform say it gives them the sense of welcoming guests as one property, beyond their individual roles.

The newly developed windbreaker and insulated blouson, in particular, work as tough workwear at the activity sites and as refined outerwear in the lobby. That flexibility across scenes brings a comfortable rhythm to the daily work.

Since the introduction, the sight of staff standing amid the green landscape has shown perfect harmony as part of the renewed property. The soft, warm color coordination has become an important element deepening guests' sense of arrival — "we have come to NEMU RESORT" — and the brand experience itself.

Design and operational efficiency: two things that seem to pull against each other, joined through dialogue and careful engineering. What emerged is not merely a uniform, but a vital piece that gives the people who work there confidence — and helps shape the memory of the resort.