- Items
- Jackets, shirts, pants, skirts, neckties, chef coats, bistro aprons
As if healing the wounds of a devastating war, the 1960s — beginning with the Tokyo Olympics — were a time when Japan suddenly came alive.
After the war, with the influx of Western culture, young people immersed themselves in American fashion. That was the Ivy look, and it endures to this day. The Ivy look spread among the students and alumni of America's storied private universities — the Ivy League — with button-down shirts, blazers, and loafers as its staples.
In Japan, the brand VAN became a sensation, and young people strode through Ginza and Aoyama dressed head to toe in the style. Aoyama went on to become known as a source of youth fashion, producing world-renowned designers such as Yohji Yamamoto, Issey Miyake, and Rei Kawakubo.
What, then, should the uniform of THE AOYAMA GRAND HOTEL — born in that very Aoyama — be?
As the face of Aoyama, the city of fashion, this hotel draws the attention of fashionistas, industry insiders, and guests of every kind. Precisely for that reason, we wanted its people to wear that era's story as they welcome their guests. That is how this uniform came to be.
